IGNOU MMPM 007 Solved Assignment 2026 Pdf Download

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IGNOU MMPM 007 Solved Assignment 2026 Question Paper

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1. What is Digital Marketing? Distinguish between Digital Marketing and Traditional Marketing and also why you prefer Digital marketing over traditional marketing justify with suitable reasons of your choice?

2. Define Advertising and list the major objectives of advertising that firms do consider? What is the PRACE framework in advertising? discuss

3. Define the meaning and scope of Sales Promotion? Explain the various types of Sales Promotion techniques and their importance?

4. Define Media and discuss its importance in IMC? Explain different types of media with suitable examples?

5. Explain the Consumerism in India and also briefly discuss about Consumer Protection Act 1986? What are the key objectives of Consumer Protection act 1986?

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