IGNOU MCO 06 Solved Question Paper June 2024 Pdf Download service is available at Vigyanju platform now.
| Product | IGNOU MCO 06 Solved Question Paper June 2024 Pdf Download |
| Subject Name | Marketing Management |
| Term End | June 2024 |
| Medium | English Medium |
| University | Indira Gandhi National Open University |
IGNOU MCO 06 Solved Question Paper June 2024 Pdf Download
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Question Paper:
1. What are the risks associated with test marketing ? How can a company guard against the risks ?
2. What steps are involved in conducting a marketing research study ? Briefly discuss them with the help of a hypothetical marketing research project.
3. What role do intermediaries play in the distribution of products ? Can intermediaries be eliminated ? Discuss.
4. Define marketing and explain its implications
for an emerging economy like India ? Explain the importance of marketing for a consumer durable company in Indian context.
5. Describe the concept of integrated marketing communication and discuss the reasons of its growing importance.
6. What is service ? In what respect is it different from a product ? Suggest some marketing strategies for service firms.
7. (a) Customer service and cost reduction are the two benchmarks of an effective system of marketing logistics. Comment.
(b) How do environment factors affect marketing policies and strategies ?
8. (a) Explain the rules relating to display of retail prices.
(b) How do perception and learning influence the buyer behaviour ? Elaborate with the help of suitable examples.
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IGNOU MCO 06 Solved Question Paper June 2024 Pdf Download Service
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