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| Assignment | IGNOU MCO 06 Solved Assignment 2025 Pdf Download |
| Course Title | MARKETING MANAGEMENT |
| Session | 2025 |
| Medium | English |
| University | Indira Gandhi National Open University |
IGNOU MCO 06 Solved Assignment 2025 Question Paper
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This is mandatory to read all the questions given below for helping you to take the decision that you are ordering correct solved assignment (i.e., IGNOU MCO 06 Solved Assignment 2025 pdf download) according to your course!
1) a) Describe the profile of a company which has adopted the marketing concept.
b) Classify the different types of intermediaries and provide examples of each type in the context of a consumer goods market.
2) Explain the concept of market segmentation and why it is important for businesses. Identify and describe three different market segmentation strategies and provide an example of a company that uses each strategy effectively.
3) Write short notes on the following:
a) Price determination
b) Relationship marketing
c) Freud’s Psychoanalytical theory of personality
d) Publicity strategies
4) Differentiate between the following:
a) production concept and product concept
b) Market skimming and penetration pricing strategies.
c) Marketing research and marketing information system.
d) Brand extension with brand loyalty.
5) Comment briefly on the following statement:
a) “The environment becomes important due to the fact that it is changing and there is uncertainty”.
b) Consumer’s decision to purchase a product is influenced by a host of factors.
c) “Rural markets in India offer huge opportunities and challenges to marketers”
d) “There are so many inter-linkages between services and products in several instances.
IGNOU MCO 06 Solved Assignment 2025 Pdf Download Facility
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