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| Assignment | IGNOU MCO 06 Solved Assignment 2025-26 Pdf Download |
| Course Title | MARKETING MANAGEMENT |
| Session | 2025-26 |
| Medium | English |
| University | Indira Gandhi National Open University |
IGNOU MCO 06 Solved Assignment 2025-26 Question Paper
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This is mandatory to read all the questions given below for helping you to take the decision that you are ordering correct solved assignment (i.e., IGNOU MCO 06 Solved Assignment 2025-26 pdf download) according to your course!
Attempt all the questions:
1. Explain the concept of the marketing mix. Critically evaluate the role of each element of the 4Ps with suitable examples.
2. Discuss the process of setting the price for a new product. What pricing methods can a firm use during the introduction stage?
3. Write short notes on the following:
a) Strategic Marketing Planning
b) Brand Equity
c) Customer Relationship Management
d) SWOT Analysis
4. Differentiate between the following:
a) Advertising and Personal Selling
b) Customer Needs and Wants
c) Primary Data and Secondary Data in Marketing Research
d) Traditional Marketing and Digital Marketing
5. Comment briefly on the following statement:
a) Customer is the king in modern marketing.
b) Customer retention is more profitable than customer acquisition.
c) The consumer buying decision is influenced by psychological factors.
d) A well-crafted brand distinguishes a product in the market.
IGNOU MCO 06 Solved Assignment 2025-26 Pdf Download Facility
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