Premium IGNOU IBO 02 Solved Assignment 2026 PDF Download
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It is highly recommended to cross-check your assignment booklet questions with the list provided below to ensure absolute accuracy for your 2026 submission:
Q. 1 a) Explain the concept and scope of international marketing in the context of digitalisation and globalisation. Illustrate with an Indian firm example.
b) Examine the influence of political, legal, economic, and socio-cultural factors on international marketing strategies.
Q. 2 a) Describe international market entry strategies. Evaluate factors like risk, control, and cost in selection of entry modes.
b) Discuss the EPRG framework (Ethnocentric, Polycentric, Regiocentric, and Geocentric) and its effect on organisational mindset.
Q. 3 Write short notes on: (a) International marketing research challenges (b) Cultural determinants of consumer behaviour (c) Services marketing (d) Market segmentation & positioning.
Q. 4 Differentiate between: (a) Domestic vs International marketing (b) Product standardisation vs Adaptation (c) Direct vs Indirect distribution (d) Cost-based vs Value-based pricing.
Q. 5 Comment on: Managing cross-cultural differences, international pricing barriers, digital transformation in promotion, and coordination/control systems.
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